Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a Marketing Plan by Anderson David

Author:Anderson, David [Anderson, David]
Language: eng
Format: epub
Publisher: Business Expert Press
Published: 2012-01-18T16:00:00+00:00

Technological Changes

Have there been any advancements or rapid shifts in equipment or techniques in your industry?

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Demographic Changes

America is growing older. How will this affect your product or service? How large a demographic will your primary target be in 5 years? In 15 years?

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Social Changes

Are you capitalizing on a craze, like the silly-shaped rubber bands, or are you building on a firmer platform, such as the acceptance of the personal computer as a work tool?

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Economic Shifts

How will the current economic situation affect you? Will a dramatic change—either positive or negative—have an effect on your business?

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Government Regulations

Is there any pending legislation or discussion of new regulations or taxation that will affect you if enacted?

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Competitive Moves

Is the competition growing or shrinking? Are their companies on the upswing or downswing? What are the historical trends and cycles your competition has experienced?

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